How to track purchase value in FB Ads (for Shopify)?

What you need:

• FB Pixel code must be installed on your site (see "How to create an FB Pixel" or “How to add FB Pixel code using GTM”)

• Access to the Shopify admin panel with admin rights

Steps:

Step 1: Log in to the admin panel of your Shopify site (https://www.shopify.com/). Go to the section "Settings" -> "Checkout

Step 2: In the "Order processing" section, find the "Additional scripts" field.

Step 3: Paste the following code there:

<script>

fbq('track', 'Purchase', {

value: {{ total_price | money_without_currency }},

currency: 'USD',

});

</script>

Save. Done.

Note: If you are using a different currency, replace USD in the code with the desired currency code

See Screenshots:

Step 1: Log in to the admin panel of your Shopify site (https://www.shopify.com/). Go to the section "Settings" -> "Checkout

Step 2: In the "Order processing" section, find the "Additional scripts" field.

Step 3: Paste the following code there:

<script>

fbq('track', 'Purchase', {

value: {{ total_price | money_without_currency }},

currency: 'USD',

});

</script>

Save. Done.

Note: If you are using a different currency, replace USD in the code with the desired currency code