How to import conversions from Analytics to your Google Ads account?

What you need:

• You need admin access to your Google Ads account.

• Your Google Ads account must be linked to the Google Analytics account from which you want to import conversions (see "How to link Google Ads and Google Analytics accounts?").

• Analytics account must have conversions.

Steps:

Step 1: Log into your Google Ads account. Click on Tools & Settings and select Conversions.

Step 2: Click on "+ Conversion" (if you already have conversions, then click on the blue circle with a plus sign).

Step 3: Click "Import" and select "Google Analytics (UA)" as a source. Click "Continue".

Step 4: If your Analytics and Google Ads accounts are linked, you will see available conversions ("Form", in our case). Check it and click "Import and Continue". Click "Done".

See Screenshots:

Step 1: Log into your Google Ads account. Click on Tools & Settings and select Conversions.

Step 2: Click on "+ Conversion" (if you already have conversions, then click on the blue circle with a plus sign).

Step 3: Click "Import" and select "Google Analytics (UA)" as a source. Click "Continue".

Step 4: If your Analytics and Google Ads accounts are linked, you will see available conversions ("Form", in our case). Check it and click "Import and Continue".

Click "Done".