How to create an FB Pixel

What you need:

You must have an FB Business Manager account (see "How to create an FB Business Manager account")

Steps:

Step 1: Go to your FB Business Manager account - https://business.facebook.com/ (select the one you need if you have several)

Step 2: Go to Event Manager

Step 3: In the Event Manager, click on the green plus on the left side of the screen (once again make sure the correct business account is selected)

Step 4: Go through the Pixel creation process. In the first window, select the type of data source ("website" if you need Pixel for your site)

Step 5: Continue. In the next Set up Web Events window, select "FB Pixel". Next, you need to give your Pixel a name (leave the website test field blank). In the next window, select "Install code manually"

Step 6: Copy the Pixel code or select the option to send instructions by email. Here you can close the Pixel installation window (further testing of events will be possible after installing the code on the site).

You can also create a new Pixel from the Business settings of your FB Business manager account (see screenshot)

See Screenshots:

Step 1: Go to your FB Business Manager account - https://business.facebook.com/ (select the one you need if you have several)

Step 2: Go to Event Manager

Step 3: In the Event Manager, click on the green plus on the left side of the screen (once again make sure the correct business account is selected)