How to Add Google Tag Manager Code to Squarespace?

What you need:

• You must have access to the site admin panel and the rights to edit and publish the theme code;

• You must have a GTM account created and GTM code ready to copy and paste (see "Where to find your GTM code" if needed);

• It is advisable to install the browser extension - Google Tag Assistant (to check if GTM code has been installed successfully);

Steps:

Step 1: Prepare the GTM code for copying (see above for where to find it if needed);

Step 2: Log in to your Squarespace admin panel and go to the "Settings" section of the desired site (click on three dots to open the menu);

Step 3: In the left menu, select "Advanced"

Step 4: In the left menu, select "Code Injection"

Step 5: Add the first piece of GTM code to the "Header" section and the second to the "Footer" section. Save.

Step 6: Go to your website, refresh the page, and use Google Tag Assistant extension to check if GTM has been installed successfully;

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Note: In the same way, you can add any custom tracking code to your Squarespace site - gtag, FB Pixel, Call Tracking, etc. (but I recommend adding all other codes via GTM).

See Screenshots:

Step 1: Prepare the GTM code for copying (see above for where to find it if needed);

Step 2: Log in to your Squarespace admin panel and go to the "Settings" section of the desired site (click on three dots to open the menu);

Step 3: In the left menu, select "Advanced"

Step 4: In the left menu, select "Code Injection"

Step 5: Add the first piece of GTM code to the "Header" section and the second to the "Footer" section. Save.

Step 6: Go to your website, refresh the page, and use Google Tag Assistant extension to check if GTM has been installed successfully;

(refresh the page after enabling Tag Assistant)